DATE: Thursday, March 21, 2024

TIME: 9.30 - 11.00

LOCATION: C/Severo Ochoa, 16-1 (Bulevar Parque). 03203 Elche Business Park (Alicante) Spain

FORMAT : in person and online. Register to participate.

Description of the day

2024 has begun with many questions and unknowns about the development of online consumption. The main economic analysts already predict that 2024 will be a year of lower growth than the previous one due to the effects of the increase in interest rates that we suffered last year. Without a doubt in this environment, online sales during 2024 will face several challenges.

During this day we will analyze the main threats that we are going to have in the footwear sector and we will also see the business and growth opportunities that are going to be created in the online environment. We will also see a package of measures that will allow us to react and boost our growth in 2024. In the same way, we will see the importance of the brand in these types of situations and how to generate value to remain in the minds of our consumers.

Diary

9:30 a.m. Reception of attendees

9.45h Threats and opportunities in online sales in the footwear sector in 2024. Tactical strategy to face 2024. Aitana García Abad - Founder and Director of Digital Business Strategy at The Digital Thinking

10.30 The importance of the brand: How to generate value and stay in the consumer's mind. Nancy Tarrasó - CoFounder and Creative Director at CosasquehacenBum Studio

11.00 Coffee - Closing

Register Now Capacity is limited!